CV

Timothy Newsom

New Haven, CT

 

E-mail: timnewsom@msn.com

Phone: 203-903-6304

  • LinkedIn
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Professional info​

Experienced Art Director and Marketing Manager with more than 25 years in marketing and advertising, and visual design management experience. He has done work in the digital and print spaces for a diverse range of categories such as financial services, health & beauty, retail, home decor, the arts, publishing, and more.

Timothy has worked with brands such as Yale University, City of New Haven, Mory's A Yale Tradition, HGTV, Christain Community Action, EveryDay Rachael Ray Magazine, Giving Hope Ghana International, American Express, Beauty Plus, Community Action, CTPRA, Yale-New Haven Hospital, Sickel Cell Association of America, Gospel Cafe, Beauty Plus, Essential Essence Beauty, Apartment 48 NYC, Recording artist Vicky Mariconde, Bregamos Theatre, Connecticut Magazine, SETON, iHost.com, Pac-kit Safety, New Haven Family Alliance, Chuck TV, Pinnacle Publishing, Barkley Travel, Whalley Sample Shop, New Haven Scholarship Fund, KGK Styles, Tri-State Realty, Bella's Cafe, Male Involvement Network, Community Foundation, Physicians Forum, V.E.T.T.S, New Haven Public Schools, NAACP, Capital for Change, and more.

  • Small Business Award Recipient - City of New Haven, Empower New Haven, Fleet Bank, State of Connecticut, etc.

  • Best of New Haven - Three time nominee

  • Community Service Award - Martin Luther King Award and Newhall Ville Community Service Award

  • Black Excellence In Business Award - Alpha Kappa Alpha

  • Mediator Of The Year - Community Mediation

Design Software

Photoshop

Lightroom

InDesign

Sketch

Figma

Fireworks

Majix Video Editor

Theory

Visme

Canva

Work experience
Capital for Change
Marketing & Communications Manager
2021 - Present​​

​Manages $100K+ annual marketing budget. Coordinates aspects related to marketing strategies and campaign design, ideation, development, and execution. Boost rebranding and marketing initiatives by providing creative inspiration and art direction. Creates monthly social media calendar and strategies. Leverages Hubspot and CRM systems to track, analyze, and report customer journeys. Manage vendor asset and design teams to ensure the application of best practices. Consider emerging technologies and offer a perspective on adoption as needed.

  • Promoted from Marketing Manager to Marketing & Communications Officer.

  • Successfully redesigned and rebranded company website.

  • Completed overall rebrand of the agency.

  • Improved post and ad engagement by 10% - 15% via extensive planning of monthly          social media calendar and strategies.

Mory's Association
Marketing & Membership Manager

2018 - 2021

 

  • Conceptualized, designed, and deployed strategic social media marketing and promotional campaigns, increasing Facebook followers by more than 20% and Yale University membership by approximately 18%

  • Planned monthly social media strategies and calendar utilizing Hootsuite and Excel spreadsheets, improving post engagement, event attendance, club membership, and sales

  • Designed marketing collateral and promotional materials (advertisements, flyers, brochures, posters, coupons, and sales sheets) in Photoshop and InDesign, promoting brand awareness and identity

  • Boosted brand awareness and customer engagement by cultivating new and improved community initiatives resulting in new partnerships and enhanced sales

  • Developed and maintained annual and monthly marketing budgets. 95% of projects completed under budget

  • Used CRM systems to track and analyze customer journey experience, impacting conversions and customer service

  • Conducted website and eCommerce maintenance, improving SEO and site navigation

  • Created and coordinated Yale University sponsored and promotional events, which increased sales and has led to new staff and student membership programs

  • Management of staff and student volunteers

 

Integrated Marketing & Design Services
CEO/ Director of Marketing and Visual Design 

​2002 - 2019

  • Developed and managed cross-channel marketing campaigns for diverse clients in health and beauty, medical, food and beverage, fashion, publishing, and nonprofits industries, delivering maximum client satisfaction

  • Managed email blasts (1,000 to 300,000+ volume) for b2c and b2b companies utilizing Constant Contact, MailChimp, Marketo, and ExactTarget email systems

  • Analyzed email campaign results based on A/B spit testing, subject lines, open rates, and click-through rates, improving email marketing performance by an average of 10% - 15%

  • Designed creative sales tools such as PowerPoint presentations, landing pages, videos, brochures, sales sheets, product sheets, and style sheets, improving sales and brand messaging

  • Provided art and technical direction for 25+ projects: campaigns, book covers, photoshoots, websites, and retail display windows

  • Purchased advertisement slots in online directories, social media, newspapers, magazines, television, and radio

  • Successfully performed Product Information Management (PIM) for websites and eCommerce platforms

Gospel Cafe - Exodus Bookstore and Coffeehouse
CEO/ Director of Marketing and Visual Design 

​1997 - 2002

CRM, Web, & Ecommerce

Hubspot

Salesforce

Salesforce Marketing Cloud

Salesforce Pardot

ExactTarget

 

Constant Contact

Hootsuite

Mailchimp

Google

 

Amazon Store/ Marketplace

Shopify

Survey Monkey

 

Dashboard(s)

Wix

WordPress

Microsoft Software

PowerPoint

Word

Excel

Outlook

SharePoint

Teams

Education​
George Washing University School of Business, Digital Marketing Executive Certificate Program 
Digital Marketing
Interaction Design Foundation School, UX & UI Design 
Earned 4 Advanced Professional Certificates:
  • UX for Management

  • Design Thinking

  • Creative Design

  • Web Usability

 

Charter Oak State University

Marketing Degree

Southern Connecticut State University, Web Design & Information Technology

Completed courses in web design and information technologies

Living Word Bible College

Leadership & Outreach Ministry - Completed 26-Week Certificate Program

LexisNexis Legal (WD), Paralegal 

WD Paralegal Training Program - Completed 52-Week

Community Mediation

Mediation & Conflict Resolution - Certified Mediatior

Certifications

Digital Marketing 

CRM Marketing

Email Marketing

Hootsuite Email Marketing

Social Media Marketing

Lead Generation

Brand Management

UX Management 

UX For Ecommerce

UX Design Thinking

 

Certified Diversity & Inclusion

Certified Mediator

Leadership Training - 26 Week

Paralegal - 52 Week