Experienced Art Director and Marketing Manager with more than 25 years in marketing and advertising, and visual design management experience. He has done work in the digital and print spaces for a diverse range of categories such as financial services, health & beauty, retail, home decor, the arts, publishing, and more.
Timothy has worked with brands such as Yale University, City of New Haven, Mory's A Yale Tradition, HGTV, Christain Community Action, EveryDay Rachael Ray Magazine, Giving Hope Ghana International, American Express, Beauty Plus, Community Action, CTPRA, Yale-New Haven Hospital, Sickel Cell Association of America, Gospel Cafe, Beauty Plus, Essential Essence Beauty, Apartment 48 NYC, Recording artist Vicky Mariconde, Bregamos Theatre, Connecticut Magazine, SETON, iHost.com, Pac-kit Safety, New Haven Family Alliance, Chuck TV, Pinnacle Publishing, Barkley Travel, Whalley Sample Shop, New Haven Scholarship Fund, KGK Styles, Tri-State Realty, Bella's Cafe, Male Involvement Network, Community Foundation, Physicians Forum, V.E.T.T.S, New Haven Public Schools, NAACP, Capital for Change, and more.
Small Business Award Recipient - City of New Haven, Empower New Haven, Fleet Bank, State of Connecticut, etc.
Best of New Haven - Three time nominee
Community Service Award - Martin Luther King Award and Newhall Ville Community Service Award
Black Excellence In Business Award - Alpha Kappa Alpha
Mediator Of The Year - Community Mediation
Majix Video Editor
Capital for Change
Marketing & Communications Manager
2021 - Present
Manages $100K+ annual marketing budget. Coordinates aspects related to marketing strategies and campaign design, ideation, development, and execution. Boost rebranding and marketing initiatives by providing creative inspiration and art direction. Creates monthly social media calendar and strategies. Leverages Hubspot and CRM systems to track, analyze, and report customer journeys. Manage vendor asset and design teams to ensure the application of best practices. Consider emerging technologies and offer a perspective on adoption as needed.
Promoted from Marketing Manager to Marketing & Communications Officer.
Successfully redesigned and rebranded company website.
Completed overall rebrand of the agency.
Improved post and ad engagement by 10% - 15% via extensive planning of monthly social media calendar and strategies.
Marketing & Membership Manager
2018 - 2021
Conceptualized, designed, and deployed strategic social media marketing and promotional campaigns, increasing Facebook followers by more than 20% and Yale University membership by approximately 18%
Planned monthly social media strategies and calendar utilizing Hootsuite and Excel spreadsheets, improving post engagement, event attendance, club membership, and sales
Designed marketing collateral and promotional materials (advertisements, flyers, brochures, posters, coupons, and sales sheets) in Photoshop and InDesign, promoting brand awareness and identity
Boosted brand awareness and customer engagement by cultivating new and improved community initiatives resulting in new partnerships and enhanced sales
Developed and maintained annual and monthly marketing budgets. 95% of projects completed under budget
Used CRM systems to track and analyze customer journey experience, impacting conversions and customer service
Conducted website and eCommerce maintenance, improving SEO and site navigation
Created and coordinated Yale University sponsored and promotional events, which increased sales and has led to new staff and student membership programs
Management of staff and student volunteers
Integrated Marketing & Design Services
CEO/ Director of Marketing and Visual Design
2002 - 2019
Developed and managed cross-channel marketing campaigns for diverse clients in health and beauty, medical, food and beverage, fashion, publishing, and nonprofits industries, delivering maximum client satisfaction
Managed email blasts (1,000 to 300,000+ volume) for b2c and b2b companies utilizing Constant Contact, MailChimp, Marketo, and ExactTarget email systems
Analyzed email campaign results based on A/B spit testing, subject lines, open rates, and click-through rates, improving email marketing performance by an average of 10% - 15%
Designed creative sales tools such as PowerPoint presentations, landing pages, videos, brochures, sales sheets, product sheets, and style sheets, improving sales and brand messaging
Provided art and technical direction for 25+ projects: campaigns, book covers, photoshoots, websites, and retail display windows
Purchased advertisement slots in online directories, social media, newspapers, magazines, television, and radio
Successfully performed Product Information Management (PIM) for websites and eCommerce platforms
Gospel Cafe - Exodus Bookstore and Coffeehouse
CEO/ Director of Marketing and Visual Design
1997 - 2002
CRM, Web, & Ecommerce
Salesforce Marketing Cloud
Amazon Store/ Marketplace
George Washing University School of Business, Digital Marketing Executive Certificate Program
Interaction Design Foundation School, UX & UI Design
Earned 4 Advanced Professional Certificates:
UX for Management
Charter Oak State University
Southern Connecticut State University, Web Design & Information Technology
Completed courses in web design and information technologies
Living Word Bible College
Leadership & Outreach Ministry - Completed 26-Week Certificate Program
LexisNexis Legal (WD), Paralegal
WD Paralegal Training Program - Completed 52-Week
Mediation & Conflict Resolution - Certified Mediatior
Hootsuite Email Marketing
Social Media Marketing
UX For Ecommerce
UX Design Thinking
Certified Diversity & Inclusion
Leadership Training - 26 Week
Paralegal - 52 Week