Timothy Newsom​

Capital for Change

Marketing & Communications Manager

2021 - Present​​

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​Manages $100K+ annual marketing budget. Coordinates aspects related to marketing strategies and campaign design, ideation, development, and execution. Boost rebranding and marketing initiatives by providing creative inspiration and art direction. Creates monthly social media calendar and strategies. Leverages Hubspot and CRM systems to track, analyze, and report customer journeys. Manage vendor asset and design teams to ensure the application of best practices. Consider emerging technologies and offer a perspective on adoption as needed.

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• Promoted from Marketing Manager to Marketing & Communications Officer.

• Successfully redesigned and rebranded company website.

• Completed overall rebrand of the agency.

• Improved post and ad engagement by 10% - 15% via extensive planning of monthly          social media calendar and strategies.

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Mory's Association

Marketing & Membership Manager

​2018 - 2021

 

• Conceptualized, designed, and deployed strategic social media marketing and promotional campaigns, increasing Facebook followers by more than 20% and Yale University membership by approximately 18%

• Planned monthly social media strategies and calendar utilizing Hootsuite and Excel spreadsheets, improving post engagement, event attendance, club membership, and sales

• Designed marketing collateral and promotional materials (advertisements, flyers, brochures, posters, coupons, and sales sheets) in Photoshop and InDesign, promoting brand awareness and identity

• Boosted brand awareness and customer engagement by cultivating new and improved community initiatives resulting in new partnerships and enhanced sales

• Developed and maintained annual and monthly marketing budgets. 95% of projects completed under budget

• Used CRM systems to track and analyze customer journey experience, impacting conversions and customer service

• Conducted website and eCommerce maintenance, improving SEO and site navigation

• Created and coordinated Yale University sponsored and promotional events, which increased sales and has led to new staff and student membership programs

• Management of staff and student volunteers

 

Integrated Marketing & Design Services

CEO/ Director of Marketing and Visual Design 

​2002 - 2019

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• Developed and managed cross-channel marketing campaigns for diverse clients in health and beauty, medical, food and beverage, fashion, publishing, and nonprofits industries, delivering maximum client satisfaction

• Managed email blasts (1,000 to 300,000+ volume) for b2c and b2b companies utilizing Constant Contact, MailChimp, Marketo, and ExactTarget email systems

• Analyzed email campaign results based on A/B spit testing, subject lines, open rates, and click-through rates, improving email marketing performance by an average of 10% - 15%

• Designed creative sales tools such as PowerPoint presentations, landing pages, videos, brochures, sales sheets, product sheets, and style sheets, improving sales and brand messaging

• Provided art and technical direction for 25+ projects: campaigns, book covers, photoshoots, websites, and retail display windows

• Purchased advertisement slots in online directories, social media, newspapers, magazines, television, and radio

• Successfully performed Product Information Management (PIM) for websites and eCommerce platforms

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Gospel Cafe - Exodus Bookstore and Coffeehouse

CEO/ Director of Marketing and Visual Design 

​1997 - 2002